The Internet has a number of websites where thousands of booksellers list their books for sale.  You might call these Multi-Seller sites.  Many booksellers depend upon Multi-Seller sites to sell their books.  Multi-Seller sites have an important place in a good marketing plan and many merchants do extremely well using Multi-Seller sites.  We are not questioning the idea of using Multi-Seller sites; we encourage it.

Once you make a sale from a Multi-Seller site, where do you send your customers?  Do you send your customers back to the Multi-Seller site hoping they will find your books among the millions of books listed for sale by the thousands of other merchants?  Do you send them to your own website?  If you send your customers to your own website, does your website work?  Can customers search your website, add items to a shopping cart, and securely checkout?

Create Your

Own

Identity!

Give customers a chance to purchase from you again!

YourIdentity.com

Internet usage is growing rapidly around the world.  Each year more and more consumers are shopping online.  The advantages to having a well designed ecommerce website are too numerous to mention in this ad.  One great advantage is that no matter how you acquire a customer you can always invite them back to YourIdentity.com.  Compare this to spending your time and money sending them to SomeBodyElsesDomain.com.  This is one advantage that is hard to overlook.  Wouldn’t you agree?